Webinar: Tips for Launching a “Best in Class” Social Media Customer Care Strategy

Your customers are using social networks to evaluate your brand, compare you to other competitors, and make decisions based on peer recommendations. Are you harnessing the benefit of real-time conversations with customers over social media channels to protect your brand? Join HGS VP of Product Marketing, Lauren Kindzierski along with Principal Analysts from ISG, Jan Erik Aase and Mrinal Rai as they unpack the latest strategies and tools to ensure your social media care strategy is “best in class.”

Join to learn more about,

  • which companies are doing social media care well,
  • new technologies and innovations you should consider as part of your social media strategy such as AI, automation, and analytics,
  • operationalizing “best-in-class,”
  • measuring success.






Wednesday, November 14, 2018

1:00 PM EDT

Speakers:

Rai Mrinal

Mrinal Rai
Principal Analyst, ISG

  • Author of ISG Social Business Collaboration ISG Provider Lens report 2017
  • Thought leader in social collaboration, emerging technologies and digital workplace
  • More than 10 years of industry experience in research, presales and marketing.

Lauren Ziskie Bio Pic (updated).jpg

  Lauren Kindzierski
  VP of Product Marketing, HGS

  • Ranked 39 out of the Top 100 customer experience influencers in a report published by Onalytica 
  • Over 10+ years incubating and implementing innovative marketing, social media, and customer experience solutions 
  • Recognised by Crain’s Detroit Business as a member of the “Twenty in their 20′s”

Jan Erik Aase

  Jan Erik Aase
  Principal Analyst, ISG

  • Lead vendor management offices and managed strategic outsourcing relationships at American Express and Ameriprise Financial.
  • Conducted and wrote research on the topics of innovation, the future of outsourcing, sourcing models, risk, governance, captive centers, testing and alternative markets at Forrester.
  • Serves as advisor and consultant assisting clients and service providers in their implementation of service integration and management (SIAM) and the governance processes that support those models at ISG.
  • As a director, principal analyst and head of ISG Provider Lens™, he sets the yearly research agenda and leads a global team in support of the ISG advisor community and ISG clients.